Broad experience in conceiving and designing screen-based user interfaces, experiences, and applications applying user-centered design principles. Maria has applied gamification techniques to the conception and design of social media campaigns, online services and fidelity programs aligned with user’s intrinsic motivations.
Participated in problem definition and requirement gathering workshops with stakeholders and advised on user experience strategy for large cross-platform builds. Her specialties are designing media-rich user experiences and applications. Gathering requirements, brainstorm/conception, guerilla user research, generating personas, user scenarios, wire-framing, prototyping, user testing.