Open Innovation, Digital Innovation, Innovationsmanagement
Barbara focuses strongly on promoting start-up thinking in corporations, offering new ways of thinking and practical implementation methods – in an unconventional way – to benefit from the digital transformation. She empowers intrapreneurs on their innovation path from the idea to the first click dummy, benefiting from her experience in change management and business model innovation projects. By co-founding a food service start-up in the middle of the Mexican rainforest, she gained a deep understanding of cultural conflicts. Her creative background in high-performance dance and jazz shaped her “unconventional perspective” on given challenges.