Content Marketing, Storytelling, Customer Journey in Online Marketing
I believe that every business, brand or product has a story to tell – and that’s a good one, too. My own story started in the field of journalism but already in 2005 she moved from print to online. However, it was only during my 8 years in London when I discovered how Content Marketing, Storytelling and Responsible Communication can enable sustainable success for a business – something that became my biggest passion. Since then I am helping clients – ranging from big corporation to startups, telling their stories by creating human centered content strategies for internal and external use. Throughout my career I have worked in the fashion, sports, music but also media and IT industry with companies such as Red Bull, Nivea, Labello, Boden or Cisco Austria. Startups I love to support with DIY tool-kits for Content Marketing, so everyone can implement it themselves.