Marc is Co-founder and CEO of "More than Metrics", a company creating software for service design, such as Smaply and ExperienceFellow. With a background in strategic management and service design, he helps organizations to sustainably embed service design in their structures, processes, and culture. In 2010, he published the award-winning book “This is Service Design Thinking” together with Jakob. Marc regularly speaks at conferences on service design and start-ups. He teaches service design at various universities and gives public and exclusive executive courses. He is pursuing a PhD at the University of Erlangen-Nuremberg in Germany in information systems based on design science, in which he has developed a new mobile ethnographic research approach. If Marc is not working, he loves traveling with a backpack or in his VW van, going on a sailing trip, or riding his classic Triumph Bonneville motorcycle. He lives in Innsbruck, Austria surrounded by the European Alps.