Martin is an enthusiastic marketing and business development specialist. After working in the telco-industry for the last years, he co-founded an FMCG-startup - BIG SMILE, with which he showed up a proof of concept of how to build up a comprehensive lifestyle-beverage brand. Today the products are available in several countries in Europe and Asia. In addition, he works for an Austrian marketing agency in which he advises companies on marketing-strategy and internationalization. He can help with insights into structuring your idea and how to adapt it during the startup-phase, business development in terms of sales and marketing strategies (comparison of MNC’s vs. startups), and finally: how to really start your business.