Michael Hurnaus CEO | Tractive

Michael used to work for Microsoft (Redmond, USA) as a developer for Microsoft Surface, before moving to Amazon to become Technical Program Manager for Kindle Fire for its initial launch.
In 2012 Michael quit his job to found a startup in Austria. Tractive develops GPS Dog and Cat Tracking Devices and sell them in more than 100 countries. Tractive has since become world market leader in this space and now employs more than 70 employees in its headquarter in Pasching. Michaels big passions are around recurring revenue business models, subscription models and data-driven decisions.